Your Proposal
Recommended next step from your inputs.
About 1 min
Your Campaign Architecture is Ready
Thank you. Here is a summary of your campaign strategy.
Campaign Type
Campaign Strategy
Custom campaign tailored to your goals
Success Metric
Impact Metric
Campaign success will be measured against defined KPIs
Execution Model
Standard execution model
What happens next?
- We review your campaign architecture and research your market position
- Our team prepares a customized execution plan within 2 business days
- We schedule a strategy call to finalize details and answer your questions
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{"funnel_type":"advertise","campaign_types":{"title":"What type of campaign are you running?","subtitle":"Select the campaign type that best describes your goals. We'll customize the experience.","campaign_types":{"go_to_market":{"label":"Go-To-Market Launch","tagline":"New product, new feature, new category entry","positioning":"Create category or disrupt existing","timeline":"0-90 days to launch","kpi_focus":"Awareness \u2192 Consideration \u2192 Adoption curve","platform_mix":"High reach + education heavy","icon":"rocket","northstar_default":"market_awareness","color":"#CAF316","features":["Category creation","Launch sequencing","PR + social burst","Influencer seeding"]},"product_awareness":{"label":"Product Awareness","tagline":"Existing product, new audience or use case","positioning":"Expand TAM or deepen ICP","timeline":"Ongoing with spike campaigns","kpi_focus":"Reach + engagement + signups","platform_mix":"Retargeting + lookalike + content","icon":"megaphone","northstar_default":"user_acquisition","color":"#3B82F6","features":["Audience expansion","Use case storytelling","Lookalike targeting","Content syndication"]},"scaling":{"label":"Scaling Campaign","tagline":"Proven product, maximize market share","positioning":"Market leader, best-in-class","timeline":"Quarterly waves","kpi_focus":"CAC efficiency + volume + retention","platform_mix":"Performance marketing + automation","icon":"trending","northstar_default":"revenue_growth","color":"#10B981","features":["Performance optimization","Automated workflows","Multi-channel attribution","Retention loops"]},"community":{"label":"Community Engagement","tagline":"Build or activate community around product\/brand","positioning":"Authentic, helpful, technical","timeline":"Long-term relationship building","kpi_focus":"Engagement depth + advocacy + UGC","platform_mix":"Community platforms + events + content","icon":"users","northstar_default":"community_growth","color":"#8B5CF6","features":["Community programs","Advocacy cultivation","UGC campaigns","Event series"]},"thought_leadership":{"label":"Thought Leadership","tagline":"Establish 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30%"},{"id":"kr_2_3","placeholder":"e.g., Achieve 90% customer satisfaction score"}]},{"id":"obj_3","placeholder":"e.g., Build sustainable organic growth engine","key_results":[{"id":"kr_3_1","placeholder":"e.g., Grow organic traffic by 60%"},{"id":"kr_3_2","placeholder":"e.g., Generate 200 customer referrals"},{"id":"kr_3_3","placeholder":"e.g., Achieve 25% referral rate from existing customers"}]}],"input_metrics":{"content_output":{"label":"Content Output","description":"Articles, videos, whitepapers produced per month","default_weight":20},"organic_reach":{"label":"Organic Reach","description":"Impressions and views from owned\/earned media","default_weight":15},"paid_spend":{"label":"Paid Spend Efficiency","description":"Budget allocation and CPM\/CPC optimization","default_weight":15},"email_engagement":{"label":"Email Engagement","description":"Open rates, click rates, list growth","default_weight":10},"social_engagement":{"label":"Social Engagement","description":"Likes, shares, comments, follower growth","default_weight":15},"event_presence":{"label":"Event Presence","description":"Speaking, sponsoring, hosting events","default_weight":10},"partner_activation":{"label":"Partner Activation","description":"Co-marketing, integrations, joint campaigns","default_weight":10},"pr_coverage":{"label":"PR Coverage","description":"Media mentions, press releases, analyst relations","default_weight":5}},"weighting_total":100}}
