Closing
3/3
Your Proposal
Your proposed build path.
About 1 min
Your build proposal
Thank you. Here is a summary of your campaign strategy.
Campaign Type
Campaign Strategy
Custom campaign tailored to your goals
Success Metric
Impact Metric
Campaign success will be measured against defined KPIs
Execution Model
Standard execution model
What happens next?
- We review your campaign architecture and research your market position
- Our team prepares a customized execution plan within 2 business days
- We schedule a strategy call to finalize details and answer your questions
Warning: Undefined variable $csp_nonce_attr in
/home/u525689402/domains/techmanager.io/public_html/wp-content/plugins/techmanager-funnels/includes/frontend/class-funnel-renderer.php on line
1752
>
{"funnel_type":"develop","campaign_types":{"title":"What type of campaign are you running?","subtitle":"Select the campaign type that best describes your goals. We'll customize the experience.","campaign_types":{"go_to_market":{"label":"Go-To-Market Launch","tagline":"New product, new feature, new category entry","positioning":"Create category or disrupt existing","timeline":"0-90 days to launch","kpi_focus":"Awareness \u2192 Consideration \u2192 Adoption curve","platform_mix":"High reach + education heavy","icon":"rocket","northstar_default":"market_awareness","color":"#CAF316","features":["Category creation","Launch sequencing","PR + social burst","Influencer seeding"]},"product_awareness":{"label":"Product Awareness","tagline":"Existing product, new audience or use case","positioning":"Expand TAM or deepen ICP","timeline":"Ongoing with spike campaigns","kpi_focus":"Reach + engagement + signups","platform_mix":"Retargeting + lookalike + content","icon":"megaphone","northstar_default":"user_acquisition","color":"#3B82F6","features":["Audience expansion","Use case storytelling","Lookalike targeting","Content syndication"]},"scaling":{"label":"Scaling Campaign","tagline":"Proven product, maximize market share","positioning":"Market leader, best-in-class","timeline":"Quarterly waves","kpi_focus":"CAC efficiency + volume + retention","platform_mix":"Performance marketing + automation","icon":"trending","northstar_default":"revenue_growth","color":"#10B981","features":["Performance optimization","Automated workflows","Multi-channel attribution","Retention loops"]},"community":{"label":"Community Engagement","tagline":"Build or activate community around product\/brand","positioning":"Authentic, helpful, technical","timeline":"Long-term relationship building","kpi_focus":"Engagement depth + advocacy + UGC","platform_mix":"Community platforms + events + content","icon":"users","northstar_default":"community_growth","color":"#8B5CF6","features":["Community programs","Advocacy cultivation","UGC campaigns","Event series"]},"thought_leadership":{"label":"Thought Leadership","tagline":"Establish expertise, influence industry narrative","positioning":"Expert, visionary, research-backed","timeline":"6-12 month authority building","kpi_focus":"Citations + speaking ops + inbound","platform_mix":"Publications + podcasts + research","icon":"lightbulb","northstar_default":"content_authority","color":"#F59E0B","features":["Executive bylines","Research publications","Speaking opportunities","Podcast tour"]},"recruitment":{"label":"Recruitment\/Talent","tagline":"Attract engineering, sales, leadership talent","positioning":"Employer of choice, technical excellence","timeline":"Always-on with campaign spikes","kpi_focus":"Application quality + time-to-hire","platform_mix":"Professional networks + tech communities","icon":"briefcase","northstar_default":"talent_pipeline","color":"#EC4899","features":["Employer branding","Culture storytelling","Talent communities","Referral programs"]}}},"northstar_config":{"title":"Northstar Goal Architect","subtitle":"Define your campaign's Northstar metric, set OKRs, and balance your input metrics.","northstar_metrics":{"revenue_growth":{"label":"Revenue Growth","description":"Primary focus on increasing revenue","impact":"High business impact, measurable bottom-line results"},"user_acquisition":{"label":"User Acquisition","description":"Primary focus on acquiring new users\/customers","impact":"Scalable growth, market expansion"},"market_awareness":{"label":"Market Awareness","description":"Primary focus on brand visibility and recognition","impact":"Long-term brand equity, category leadership"},"product_adoption":{"label":"Product Adoption","description":"Primary focus on feature usage and engagement","impact":"Retention, expansion revenue, product-market fit"},"customer_retention":{"label":"Customer Retention","description":"Primary focus on keeping existing customers","impact":"CLV improvement, reduced churn, advocacy"},"community_growth":{"label":"Community Growth","description":"Primary focus on building engaged community","impact":"Organic growth, UGC, word-of-mouth"},"content_authority":{"label":"Content Authority","description":"Primary focus on thought leadership and expertise","impact":"Inbound demand, speaking ops, press coverage"},"talent_pipeline":{"label":"Talent Pipeline","description":"Primary focus on attracting quality talent","impact":"Quality hires, reduced time-to-fill, employer brand"}},"objective_templates":[{"id":"obj_1","placeholder":"e.g., Establish market leadership in AI infrastructure","key_results":[{"id":"kr_1_1","placeholder":"e.g., Achieve 50% brand awareness in target segment"},{"id":"kr_1_2","placeholder":"e.g., Generate 1,000 qualified leads"},{"id":"kr_1_3","placeholder":"e.g., Secure 5 industry analyst mentions"}]},{"id":"obj_2","placeholder":"e.g., Accelerate product adoption among enterprise customers","key_results":[{"id":"kr_2_1","placeholder":"e.g., Increase feature adoption by 40%"},{"id":"kr_2_2","placeholder":"e.g., Reduce onboarding time by 30%"},{"id":"kr_2_3","placeholder":"e.g., Achieve 90% customer satisfaction score"}]},{"id":"obj_3","placeholder":"e.g., Build sustainable organic growth engine","key_results":[{"id":"kr_3_1","placeholder":"e.g., Grow organic traffic by 60%"},{"id":"kr_3_2","placeholder":"e.g., Generate 200 customer referrals"},{"id":"kr_3_3","placeholder":"e.g., Achieve 25% referral rate from existing customers"}]}],"input_metrics":{"content_output":{"label":"Content Output","description":"Articles, videos, whitepapers produced per month","default_weight":20},"organic_reach":{"label":"Organic Reach","description":"Impressions and views from owned\/earned media","default_weight":15},"paid_spend":{"label":"Paid Spend Efficiency","description":"Budget allocation and CPM\/CPC optimization","default_weight":15},"email_engagement":{"label":"Email Engagement","description":"Open rates, click rates, list growth","default_weight":10},"social_engagement":{"label":"Social Engagement","description":"Likes, shares, comments, follower growth","default_weight":15},"event_presence":{"label":"Event Presence","description":"Speaking, sponsoring, hosting events","default_weight":10},"partner_activation":{"label":"Partner Activation","description":"Co-marketing, integrations, joint campaigns","default_weight":10},"pr_coverage":{"label":"PR Coverage","description":"Media mentions, press releases, analyst relations","default_weight":5}},"weighting_total":100}}
